About

 

That’s Love Records is an independent record label founded by Alejandro Garcia (Thee Sacred Souls) and Max Shrager (The Shacks) in 2024.

Shrager was introduced to Garcia by Daptone founder Gabe Roth in Riverside, California, at one of Thee Sacred Soul’s first gigs in 2019. 

The two formed a friendship and began recording together on a regular basis during Shrager’s three year stint as a resident of Los Angeles from 2020-2023. These collaborations led to releases including Bobby Oroza’s “Queen of the Barrio” b/w “Goddess” and several cuts on Las Los’ debut LP, as well as numerous as-of-yet unreleased instrumentals. 

In 2023, Shrager linked up with fellow New Jersey native and Latin-Soul singer 54 Ultra. After producing the track “Heaven Knows” and playing it for Garcia, the two decided that the time was right to co-found the label that they had been brainstorming for a few years. Thus, That’s Love Records was born. 

With a commitment to championing unique voices and genre-blending sounds, That’s Love Records is poised to continue growing as a force in the contemporary music scene.