About

 

That’s Love Records is an independent record label founded by Alejandro Garcia (Thee Sacred Souls) and Max Shrager (The Shacks) in 2024.

The two were introduced by Daptone founder Gabe Roth in 2019, at one of Thee Sacred Souls’ early gigs in Riverside, CA.

They formed a friendship and began recording together on a regular basis during Shrager’s three-year stint as a resident of California from 2020–2023. 

In 2023, Shrager linked up with fellow New Jersey native 54 Ultra. After producing the track "Heaven Knows" and playing it for Garcia, the two decided that the time was right to co-found the label they had been brainstorming for years. Thus, That’s Love Records was born.

The label’s debut release, 54 Ultra’s "Heaven Knows" b/w "What More Can I Do," gained worldwide attention, earning a spot on Rolling Stone’s “Best Spanish-Language Songs of 2024.”

2025 saw the label issue French/Mongolian harpist Céline Dessberg’s "Selenge" b/w "Chintamani." The record became a global phenomenon, quickly selling out its first pressing and appearing in Gucci’s 2025 Cruise Fashion Show.

With a commitment to championing unique voices and genre-blending sounds, That’s Love Records is poised to continue growing as a force in the contemporary music scene.